About Gavin Evans

“I don’t know where I’m going from here, but I promise it won’t be boring,” David Bowie once said. There are countless portraits of the musician, but the 1995 photo shoot for The Session wrote a piece of popular history. That is… Read more

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Work Info

Inspired by Pop Art, the Bowie Changes series uses fine optical prisms in lenticular printing to create dynamic motion – a visual play on the ever-changing icon. The legendary 1995 photo shoot The Session shows David Bowie in multifaceted poses, captured by British photographer Gavin Evans.

BACKGROUND INFORMATION

“I don’t know where I’m going from here, but I promise it won’t be boring,” David Bowie once said. There are countless portraits of the musician, but the 1995 photo shoot for The Session wrote a piece of popular history. That is when Bowie came into contact with British photographer Gavin Evans, who was on assignment for Time Out Magazine in London. That forty-minute photo shoot produced legendary portraits of Bowie that are now among the most famous pictures of the musician. From playful to daydreaming to lost in thought, Bowie revealed many aspects of his personality under Evans' direction. The iconic photographs have already appeared in the auction catalogs of Sotheby’s and on the cover of Rolling Stone.

Our LUMAS piece combines three photographs from The Session into one breathtaking lenticular that uses a series of tiny vertical lenses to create a spectacular effect. Depending on where viewers are standing, they will see one of three distinct Bowie poses. This dazzling work of art underlines Gavin Evans’ philosophy, who is of the opinion that you cannot portray a person with a single flawless photograph. “Both personalities reside within the frame,” he says, emphasising that every image is also a manifestation of the photographer. Over the course of a career spanning decades, Evans has photographed countless celebrities, including Ai Wei Wei, Juliette Binoche, Gary Oldman, Daniel Craig, Björk and Nick Cave. “I create man in my own image,” he reflects on his creative process.

VITA

Gavin Evans was born in 1964 in Sunderland, England. He has exhibited his photographs in renowned museums including MoMA and the Victoria and Albert Museum in London. In 2015, Evans created the campaign for the Edinburgh International Festival. He has worked for Vogue, The New York Times, and The Guardian. He now lives and works in Berlin.